The BrosIcingBros guys approached us a couple days ago, inquiring if we were interested in purchasing their site. Who that someone else is remains uncertain at this moment. The Village Voice got in contact with the folks from, who claim that the people behind wanted to sell them the domain, but have actually sold it to someone else. On June 16th, 2010, went offline, displaying only a message that reads "We had a good run bros."
#Bros ice bros movie
Guest Op Ed: Why Bros Get Iced, Bro on The Awl on May 21st, 2010īros Icing Bros on Buzzfeed on May 22nd, 2010īros Icing Bros on Wall Street on Asylum on May 24th, 2010ĭon't ice me, Bro! on on May 26th, 2010īros Icing Bros: the Movie on IFC.com May 26th, 2010īros Icing Bros on The Sly Oyster on May 26th, 2010īros Icing Bros: A How-To Documentary on Vimeo May 25th, 2010īy examining the Google Insights trend, it would seem that searches for "bros icing bros" came only after much of the press attention. Spreadī launched April 5th, 2010.īros Icing Bros: Your Latest Internet Meme on The Village Voice blog on May 17th, 2010īros Icing Bros on the College Humor Staff Blog on May 20th, 2010īros Icing Bros on Urlesque on May 21st, 2010īros Icing Bros: The Drinking Trend That May be an Advertising Conspiracy on Gawker on May 21st, 2010 The inherent dangers of icing are the same with any other binge consumption drinking game, but as part of the surprise aspect of the game icing in public venues is also a danger, and illegal in many parts of the world.
We never want underage "icing" and we always want responsible drinking. Icing is consumer-generated and some people think it is fun. Diageo released an official statement on the matter: Many stories on this topic accused Diageo of starting the blog as a viral marketing campaign.
The site allowed users to submit pictures or videos of people getting iced of which the best content would be uploaded to the blog.Īs word spread about the game it would be reported on and publicized by publications such as the Huffington Post and Village Voice.Ĭelebrities who have been iced include rapper Coolio, actor Dustin Diamond aka Screech, and astronaut Buzz Aldrin who rejected the ice.ĭiageo, the company that makes Smirnoff Ice, prior to the start of Bros Icing Bros was reporting sluggish sales of their malt beverage. He does not respond to email communication.
All that is known about the founder is that he is a 22-year-old recent college grad who goes by "Joe". The game is supposedly the brainchild of a group of South Carolina college students to which the game started to spread statewide. On April 5th, 2010, the single topic blog launched as a hub for all media related to the drinking game of the same name with the aforementioned rules.
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